Wedding albums are better than French Fries

Learn how to design and sell wedding albums at The Album Atelier workshop in Sydney, 24 and 25 June 2017, to increase your profit, reduce your work hours and provide a lasting record that your couples deserve.

While many may prefer the family slide night to remain a thing of the past, it’s rare to find people who don’t enjoy flicking through the wedding album of their parents or grandparents to see how they scrubbed up on their special day.  It wasn’t until the arrival of the digital camera that albums were relegated to the status of ‘french fries’ in wedding photography packages, and the upcoming Album Atelier workshop may help reinstate the album to ‘essential’ if your mission is to generate profit, reduce work hours and provide a record that will last for generations.

The creator of the workshop, Milton Gan, began his career as a marketer in the advertising industry.  Six years ago he changed tack and set up a Sydney-based wedding photography business, which he runs with his wife, Amy.  From day one his objective was to do more than simply ‘capture’ photos, he was passionate about offering a printed product that presented his photography in the best light, and gave couples something to hold onto that would outlast digital media, and they could pass onto the next generation.

Milton regularly asked colleagues and peers for advice, and was asked questions in return. He discovered that the area most wanted to improve in was album sales and design. This inspired him to create The Album Atelier workshop, for photographers wanting to learn strategies for successful sales, efficient album design and a better balance in life.

Atelier is the French word for “workshop” or “studio,” and is commonly used to describe the workspace of master artists, artisans or designers. It also reflects the calibre of the venue and speakers for this event. The 9 hour workshop will be hosted at the elegant Golden Age Cinema in Surry Hills, where the restored movie theatre allows for only 50 guests each day on Saturday 24 and Sunday 25 June.

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“There’s no one solution that fits all wedding photographers,” says Gan, “because everyone prices and sells differently based on whether they’re a part timer, a wedding destination photographer, they run a home studio or they’re part of a collective, so it was important to invite a range of speakers to give insight into different approaches.”

Milton has curated an A-Team of speakers experienced in album design and marketing including: AIPP Wedding Photographer of the Year 2016, Dan O’Day, who is also sure to entertain; professional album designer, Renee Blake, who transforms images into beautifully sequenced visual narratives; and photographer- storyteller Lara Hotz, who is a passionate album designer. Lara will demonstrate the ease and versatility of Pixellu’s Smart Albums software, that has revolutionised the workflow of many photographers.

Participants will also observe real-time consultations from the masters of Fundy software and album sales, Haley Richardson and Darren Van De Wint of The Beautiful Collective, then move into small groups to practice selling to each other in the safety of like-minded photographers who all find the process a bit nerve wracking.

Momento Pro is proud to be the major sponsor of the workshop, and founders Geoff and Libby will be there to share tips on how to prepare files for perfect colour, and to make suggestions on papers and finishes for different client budgets and styles. They’ll also prove why album design is best done by photographers rather than wedding couples!

Milton will also present and build on this advice:

“We manage expectations right from the start, from the first moment clients visit our website or see our price list. In our first call and first meeting we make it clear that albums are part of our packages, that a basic album comes with 20 pages/40 leaves, but they can expect to buy more pages, as most couples do.

We also display four styles of albums so clients can see the difference, and fall in love with the papers and fabrics. We don’t push them toward the most expensive option, we just show them the range so they can choose the one that feels right for them.”

To return to the McDonalds metaphor* we love how Milton views the album as the main meal rather than side dish! He doesn’t need to up-sell clients to an album because its simply a part of the package. He sees his roles as a photographer, curator and storyteller, and therefore offers a full service from capture through to selection, layout and print. His focus is on the final product rather than the hours for the shoot, saving himself uncomfortable sales pitches and providing couples with the product they truly deserve.

Head to if you want more wedding album enlightenment and make sure you register by 31 May if you want to get $200 off your ticket and be in the running for an exclusive Momento Pro Starter Kit valued at $1200. Payment plans available by emailing for more information.

* It seems appropriate that we should also refer to presentation boxes as the Apple Pie!

Preserve your photographs in print

Better Photography editor, Peter Eastway, provides good reason and advice for printing your best photos from recent travels, a personal project or the last year in a book and encourages photographers to consider what their photo legacy is, especially in this age of ‘digital black holes.’


Better Photography editor and AIPP Grand Master of Photography, Peter Eastway, provides good reason and advice for printing your best photos from recent travels, a personal project or the last year in a book and encourages photographers to consider what their photo legacy is, especially in this age of ‘digital black holes.’

What’s your photographic legacy?

If you’re like me you’ve put a lot of effort into researching the best camera, finding the best locations to photograph then spent serious time editing your images so they look their best. With all that effort, why should the journey end there? Don’t you want your photos to be shared and seen for years to come? Google VP Vint Cerf recommends, “if there are photos you are really concerned about print them out or they’ll disappear into the digital black hole.“ Apparently digital technology is not infallible!


Why print your photos in a book?

If you’ve already made one, you’ll know what I mean when I say there’s something wonderful about seeing your photos in your very own book – and the end of the year is a great excuse to make one! There’s no stronger way to present your photography than in premium book crafted from high quality materials. Whether it’s a summary of family life, a record of a holiday or a portfolio of your best photography, it’s something many of us think of about but never do.

If you want your photographs to be permanent, you need a book. Don’t rely on a Lightroom Catalog or hard drive to preserve them for decades because it’s not going to happen. The only proven solution for archiving photos for the long haul is print, and not only will a book futureproof your images it can become your photographic legacy and a family heirloom.


Selecting and Sequencing

So, how do we do it? The first step is to select your finest photographs. Don’t think about it too much – if you like it, choose it. Aim to do this in half an hour but beware it may take longer as you find yourself taking a trip down memory lane! Next it’s time to put your Book Editor hat on! Be harsh and whittle it down to 50 or 60 of the very best. Don’t keep multiple photos of the same subject and avoid any out of focus or uninspiring compositions. Only the best will do.

Finally, what order are you going to put the photos into? Will you order them by date, subject, country or theme? Putting some thought into the sequence will mean the difference between an average and awesome design. There’s no single answer but just consider that the reader will get bored with repetition and they’ll respond to pages that have a visual consistency, as well as clever and unexpected pairing of images. Aim to make the combination of the left and right page result in a layout or ‘story’ that’s more interesting than each of the individual pages.


Simple and Symmetrical Design

Once you have your photos selected, creating a book is quick and easy – if you have the right tools. I use Momento Pro’s software because it‘s intuitive and flexible. It does most of the work for me but also gives me freedom to edit and craft my own design. You can use it in auto mode by pointing at a folder of photos and it will layout a whole book for you, or go manual to drag-and-drop, crop, scale and align photos as you please, or simply choose from hundreds of page templates in the Layouts Panel that you can drop your photos into.

I limit the number of photos to one or two on a page, and if there’s more than that I use a simple symmetrical grid design so it doesn’t look cluttered. Lots of white space and a blank page every now and again gives the viewer a moment to pause and reflect on your photos, and they can also be the perfect segue to a new location or theme if your combining photos shot at different times and places. See some elegant page designs by flicking through some books I’ve made with Momento Pro:


Text for Context

A good photo book however is more than just a collection of photographs! Imagine the reader knows nothing about the images, the subjects or the reason you shot the photos. You need to give them some context and you’ll need some help remembering all the details yourself. Use Momento’s Text tool to insert headings, paragraphs or captions noting dates, names, places, maybe even camera settings. To make it look like a professional portfolio or coffee table book, include a bio and headshot on the dust jacket, a Title Page and short Foreword about your journey or artistic goals on the first page.

Choose the font and size carefully so it blends in with the style of your book. A timeless, classic book or one with lots of text works best with a serif font while a more casual, handwritten sans serif font can work for titles and or quotes.


Complete the package

So you’ve got the photos and design sorted, but that’s only part of the book experience. The cover, paper and print options are also incredibly important to how successful your book is. Think of the cover like the first scene in a movie. It’s the introduction to your book and should set the tone. We recommend a full bleed image that best represents the story told on the inside pages, or if it’s a ‘Best of’ book, make it look more distinguished and unique with an embossed leather or linen cover.

Choose the paper that will do your images the most justice. If you want the colours to pop and your blacks to be rich and deep, Satin or Lustre stock is best. If you’re after a more artistic finish Momento’s lightly textured Eggshell paper is stunning and an enviro-friendly choice. We also recommend Lay-flat paper or Section sewn books to show off double page spreads. But the ultimate option is the archival inkjet-printed Cotton Rag books that are guaranteed to last hundreds of years. Whatever combination you choose, the result is a priceless publication you’ll be proud to show family and friends and to leave as your legacy for future generations.


Peter Eastway & Better Photography Magazine

For plenty more practical advice from Peter or to learn about his photography workshops, tutorials and tours visit and

Sales tips for portrait photographers

Our entrepreneurial portrait photography customers share their thoughts on how to get your work seen by potential customers, and once you have their attention how you can maximise the return.

It’s hard to cut through the endless flow of communications in our digital driven world, so how do professional portrait photographers get seen by potential customers, and once you have their attention how do you maximise the return? This blog post tackles these questions by drawing from interviews with our entrepreneurial customers and presentations from The Baby Summit 2016.


Wedding Album design wisdom

Some of our wedding photographers share their wisdom on wedding album design, visual storytelling and the effortless approach to selling photo prints.

This post celebrates the launch of our new Flush Mount Albums, a format that has become increasingly popular with wedding photographers over the past few years. During that time we’ve tested all possible printers, papers and binding options so we can now offer an Australian made inkjet-printed, Cotton Rag album to archival and world-class standards. Not all photographers include an album in their package because they don’t have the time or skills to design them, so we’ve curated a gallery of stunning examples and some words of wisdom to inspire your imagination and sales pitch.