Because albums should be for forever

Any printed product will be accessible for longer than any digital file, and it’s important to educate your clients on this fact, so they can keep their personal photos ‘forever’ too. Maybe you’ll have a file in 50 years, but will you have the medium to read and display it? By advising them of the permanence of print you are helping them, and your album sales.

Even more important than facts on paper, ink and preservation however is the existence of sample albums, because people buy what they see. If you want to sell albums to wedding and portrait customers easily and effectively just show them what you want them to buy. To make that simple and affordable we offer photographers who on-sell books or albums, five Studio Display products at 40% off each year.

To help you figure the best five products to print each year, you can order a Swatch Box that includes our 40 cover materials and 12 paper stocks, so you can touch and feel them, as the tactile factor is also hugely influential in the client’s decision making.

Swatch boxes can be covered in your choice of material, starting at $35.00 for a Classic Buckram cover (inc GST, ex delivery). They’re designed so you can remove and rearrange materials so you only need show clients the options you plan to offer. Don’t show the whole range as they’ll be overwhelmed with choice, instead curate a selection that suits your brand, as well as your clients’ style and budget.

A Swatch Box will also make it easier for you to decide what papers and materials to choose for your display albums. Here are our recommendations for a range that works for low, mid and extra healthy budgets, considering that people can ‘imagine’ products of lower quality, while showing them the ‘ultimate’ quality means they’re more likely to buy it.

Product RRP 40% Discount
10″ Flush Mount Album w/ 40 x 0.6mm spreads + linen cover + logo emboss $735.00 $441.00
10″ Clamshell Box w/ linen cover + logo emboss $145.00 $87.00
Swatch Box w/ classic cover $35.00 N/A
Custom Emboss Stamp w/ your logo up to 120 x 120mm $120.00 N/A
250 x Regular Promo Cards, to promote + grow your business $90.00 N/A

To learn more about pricing, selling and designing albums that tell your client’s story in a truly captivating way, that will last for the longest period of time, we highly recommend getting along to The Album Atelier workshop in Sydney on 13 June and Melbourne on 11 July, or if you’re New Zealand based, the NZIPP Infocus Conference in Wellington on 7-9 July. We promise you value for money and invaluable advice.

Find out more about the specifications of our Flush Mount Albums here, and see how our customers use them here.


How to set up a crowdfunding campaign

A step-by-step guide on how to set up your own photobook crowdfunding campaign for maximum success. Learn about the best campaign length and Rewards to offer, how to produce a good video on a budget, and how to schedule a campaign that rocks.

This blog post complements our Self publishing and crowdfunding a photo book post, by turning our analysis of thirty three successful Australian and New Zealand photo book crowdfunding campaigns into a step-by-step guide on how to set up your own campaign page for success. We’re not fortune tellers so we can guarantee you’ll reach your target but by implementing these suggestions you’ll certainly be in with a better chance.


Self publishing + crowdfunding a photo book

Self publishing and crowdfunding is now the most viable way to realise a photo book, and our review of 33 ANZ photo book crowdfunding campaigns suggests you can attract $20,000 if you set your campaign up right. Read on to explore the options and benefits.

Over the last decade traditional book publishers have avoided photographic books because they’re considered a risky return on investment, so unless you can win over an indy publisher, secure a grant, or you’ve got some personal savings, self publishing and crowdfunding is now the most viable solution for realising a photo book project. The good news is that art projects are the most-funded, and our analysis of thirty three Australian and New Zealand photo book crowdfunding campaigns revealed an average of $18,500 in pledges per campaign.


#photobookjousting at Photobook NZ

The Photobook NZ Festival in March 2018 featured a debate about Instagram’s role in the future of photography publishing. We concluded that while the photo book is the superior format for encountering photographs, Instagram is an invaluable tool for photobook makers and self publishers to promote and sell their books.

This post was inspired by a debate I participated in at the second Photobook NZ Festival in Wellington. We concluded that while Instagram is not the future of photography publishing it is an invaluable tool for photobook makers and self publishers to promote and sell their books. I argued that the photo book is the more superior format for encountering and experiencing photographs due it’s physicality and long term accessibility, and my hot tip was that the hashtag #photobookjousting will get your New Zealand and Australian photo book seen by those that count. Read on for arguments from both sides of the debate …