5 things you should be focusing on in your photography business now

Katie Kolenberg of Heartstory, Australia’s most-awarded family portrait photography studio, outlines 5 strategies you should use in your portrait business now and the reasons why.

This includes the benefits of partnerships, collaborations, and support networks; how to optimise your workflow, how to deliver first class client service; as well as expanding your marketing activities to attract more valuable leads and sales.

Katie and Jeremy are Heartstory Photography, one of Australia’s most-awarded family portrait photography studios. In their guest blog below, they discuss five strategies you should be focusing on in your portrait business right now:

  1. Build community
  2. Call in support
  3. Tweak your systems
  4. Take care of your current clients
  5. Diversify your marketing

Start your journey today by working on these activities, and delve deeper by:


Preserving a creative project in a photo book

Respected photographer Greg Sullavan explains his journey from photography enthusiast to photography educator to photo book creator. He offers tips on preparing files and using Momento Pro’s software to preserve his Norfolk Island series in a photo book.

Greg Sullavan and his fellow photography mentors, Jay Collier and Scott Stramyk, are the Photographers Collective. Libby and Geoff from Momento Pro have teamed up with the trio to host a workshop on Norfolk Island later this year and we’d love you to join them. Get a sneak peek of what to expect below, and read on to learn about Greg’s journey from photography enthusiast to photography educator to photo book creator. He also shares his experience of preserving a personal photographic project in a photo book.


How to create a photographic legacy

This post is for dedicated photographers who’ve taken thousands of photos over the last few years or decades. Australian wildlife photographer, Darran Leal explains how he created the ultimate photo book that celebrates his photography career.

Darran Leal is a wild life and wild places photographer who runs the second oldest photo tour company in the world. Recently we printed his ‘photographic legacy’ book titled Wild Visions, so we’ve asked him to provide some guidelines for anyone else wanting to create a portfolio or photo book of your images that span years and possibly decades.


APS Photobook Competition winners 2021

Meet the winners of the 2021 Australian Photographic Society Photobook Award proudly sponsored by Momento Pro. View their books and learn about the characteristics that made them successful.

Now in its sixth year, the Australian Photographic Society’s (APS) annual Photo Book Awards 2021 attracted a total of 20 entries. While the number of submissions was down on last year (impacted by the extended lockdowns in Victoria, New South Wales and the Australian Capital Territory) the quality of entries was once again very high. Congratulations to the six winners across the Storytelling and Portfolio categories, whose books are outlined below and offer plenty of food for thought for your next creation.