When publishers didn’t take up the offer to produce her bird book, Australian fine-art photographer Leila Jeffreys decided to go it alone and self publish with Momento Pro. She felt that a photo book was an affordable format for her fans that didn’t diminish the value of her fine art prints.
Leila Jeffreys is one of a few Australian photographers who is equally adored by fine art collectors as she is by creatives, stylists and the general public. Her striking bird portrait series have universal appeal, and we were delighted to help her produce her first photo book, Interview With A Cockatoo (Or Two). Read on to find out why she self published and what contributed to the books success.
This blog post is inspired by two facts: 1. Print is the only photo format guaranteed to be accessible in generations to come, and; 2. People buy what they see. Read on to learn how easy it can be to sell albums to your wedding and portrait clients, and what the best samples to present to them are.
Any printed product will be accessible for longer than any digital file, and it’s important to educate your clients on this fact, so they can keep their personal photos ‘forever’ too. Maybe you’ll have a file in 50 years, but will you have the medium to read and display it? By advising them of the permanence of print you are helping them, and your album sales.
A step-by-step guide on how to set up your own photobook crowdfunding campaign for maximum success. Learn about the best campaign length and Rewards to offer, how to produce a good video on a budget, and how to schedule a campaign that rocks.
This blog post complements our Self publishing and crowdfunding a photo book post, by turning our analysis of thirty three successful Australian and New Zealand photo book crowdfunding campaigns into a step-by-step guide on how to set up your own campaign page for success. We’re not fortune tellers so we can guarantee you’ll reach your target but by implementing these suggestions you’ll certainly be in with a better chance.
Self publishing and crowdfunding is now the most viable way to realise a photo book, and our review of 33 ANZ photo book crowdfunding campaigns suggests you can attract $20,000 if you set your campaign up right. Read on to explore the options and benefits.
Over the last decade traditional book publishers have avoided photographic books because they’re considered a risky return on investment, so unless you can win over an indy publisher, secure a grant, or you’ve got some personal savings, self publishing and crowdfunding is now the most viable solution for realising a photo book project. The good news is that art projects are the most-funded, and our analysis of thirty three Australian and New Zealand photo book crowdfunding campaigns revealed an average of $18,500 in pledges per campaign.