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Eric Ronald on storytelling + albums

Melbourne photographer Eric Ronald has won the AIPP Australian Album of the Year Award in 2017, 2018 and 2019, not only due to his cinematic photography skills, but his careful planning, shooting with intention, and skill in laying out the photos and pages to maximise emotion and tell the full story of the couple’s day. Read on for enlightenment.

Melbourne photographer Eric Ronald has won the AIPP Australian Album of the Year Award in 2017, 2018 and 2019, not only due to his cinematic photography skills, but his careful planning, shooting with intention, and skill in laying out the photos and pages to maximise emotion and tell the full story of the couple’s day. Read on for enlightenment.

This article was written by Peter Eastway and originally published in the AIPP Journal July 2019 edition.

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The lifetime joy of printed photos

We often forget that photos become more valuable as we age. This photo essay featuring Nonna Connie and her photo collection is a reminder that we should print out what we care about, as photo prints may be your most precious belongings when loved ones are no longer with you.

This is a photo essay that will make your heart melt, and will hopefully inspire you and your clients to print the photos that you care about so you can enjoy them for a lifetime.

“Connie is living testament that we should hold photographs in our hands and celebrate them for as long as we breathe.” – The Beautiful Collective

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Wedding albums are better than French Fries

Learn how to design and sell wedding albums at The Album Atelier workshop in Sydney, 24 and 25 June 2017, to increase your profit, reduce your work hours and provide a lasting record that your couples deserve.

 

While many may prefer the family slide night to remain a thing of the past, it’s rare to find people who don’t enjoy flicking through the wedding album of their parents or grandparents to see how they scrubbed up on their special day.  It wasn’t until the arrival of the digital camera that albums were relegated to the status of ‘french fries’ in wedding photography packages, and the upcoming Album Atelier workshop may help reinstate the album to ‘essential’ if your mission is to generate profit, reduce work hours and provide a record that will last for generations.

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Wedding Album design wisdom

Some of our wedding photographers share their wisdom on wedding album design, visual storytelling and the effortless approach to selling photo prints.

This post celebrates the launch of our new Flush Mount Albums, a format that has become increasingly popular with wedding photographers over the past few years. During that time we’ve tested all possible printers, papers and binding options so we can now offer an Australian made inkjet-printed, Cotton Rag album to archival and world-class standards. Not all photographers include an album in their package because they don’t have the time or skills to design them, so we’ve curated a gallery of stunning examples and some words of wisdom to inspire your imagination and sales pitch.

 

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