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‘Interview With A Cockatoo (Or Two)’ by Leila Jeffreys

When publishers didn’t take up the offer to produce her bird book, Australian fine-art photographer Leila Jeffreys decided to go it alone and self publish with Momento Pro. She felt that a photo book was an affordable format for her fans that didn’t diminish the value of her fine art prints.

 

Leila Jeffreys is one of a few Australian photographers who is equally adored by fine art collectors as she is by creatives, stylists and the general public. Her striking bird portrait series have universal appeal, and we were delighted to help her produce her first photo book, Interview With A Cockatoo (Or Two). Read on to find out why she self published and what contributed to the books success.

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Because albums should be for forever

This blog post is inspired by two facts: 1. Print is the only photo format guaranteed to be accessible in generations to come, and; 2. People buy what they see. Read on to learn how easy it can be to sell albums to your wedding and portrait clients, and what the best samples to present to them are.

Any printed product will be accessible for longer than any digital file, and it’s important to educate your clients on this fact, so they can keep their personal photos ‘forever’ too. Maybe you’ll have a file in 50 years, but will you have the medium to read and display it? By advising them of the permanence of print you are helping them, and your album sales.

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Wedding albums are better than French Fries

Learn how to design and sell wedding albums at The Album Atelier workshop in Sydney, 24 and 25 June 2017, to increase your profit, reduce your work hours and provide a lasting record that your couples deserve.

 

While many may prefer the family slide night to remain a thing of the past, it’s rare to find people who don’t enjoy flicking through the wedding album of their parents or grandparents to see how they scrubbed up on their special day.  It wasn’t until the arrival of the digital camera that albums were relegated to the status of ‘french fries’ in wedding photography packages, and the upcoming Album Atelier workshop may help reinstate the album to ‘essential’ if your mission is to generate profit, reduce work hours and provide a record that will last for generations.

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Preserve your photographs in print

Better Photography editor, Peter Eastway, provides good reason and advice for printing your best photos from recent travels, a personal project or the last year in a book and encourages photographers to consider what their photo legacy is, especially in this age of ‘digital black holes.’

Better Photography editor and AIPP Grand Master of Photography, Peter Eastway, provides good reason and advice for printing your best photos from recent travels, a personal project or the last year in a book and encourages photographers to consider what their photo legacy is, especially in this age of ‘digital black holes.’

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