At Momento Pro, we not only print and bind photo books, we advise on the design and binding that best suits their purpose and budget, as well as ways to fund, launch, promote and sell them. For the inexperienced photo book creator, there are many decisions that will affect the cost and success of your publication. Our aim is to guide you through the maze and help deliver the best outcome for you and your book. Here we outline some projects we worked on in 2019, and the secrets behind their success.
Brisbane-based artist Tammy Law has won the 2018 Australia & New Zealand Photobook Award – People’s Choice prize of $500 cash and $1,500 Momento Pro print credit. Her book, Permission To Belong, attracted 57 of the 268 People’s Choice votes collected over the last eight months as the Award exhibition travelled through Australia and New Zealand. This recognition is in addition to the book’s shortlisting in the 2018 Singapore International Photo Festival, and selection for exhibition at Photo Bangkok 2018, and in Photobook As Object during Photobook New Zealand in March 2018.
On 2 October in Chicago, Momento Pro was awarded the ultimate international print accolade – the Premier Print Awards James H. Mayes Jr. Memorial ‘Best of Show’ – for Middlehurst | Middle Earth, a fine art book we produced for Australian landscape photographer Peter Eastway.
Great layout and page design is not intuitive, a fact that has been proven by thousands of books that have passed through Momento’s print facility. We see many good designs but many would also benefit from using a few design fundamentals.
While photographers are more visually literate than most, the ability to compose within the frame of a photograph doesn’t always translate to composition within the frame of a double page spread, but if you want to create the most effective photo book, good design is critical. Depending on the purpose and budget for your book you can choose to design it yourself, or seek assistance from a professional. In either case, the design should always be driven by the purpose and intention of your book.