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5 things you should be focusing on in your photography business now

Katie Kolenberg of Heartstory, Australia’s most-awarded family portrait photography studio, outlines 5 strategies you should use in your portrait business now and the reasons why.

This includes the benefits of partnerships, collaborations, and support networks; how to optimise your workflow, how to deliver first class client service; as well as expanding your marketing activities to attract more valuable leads and sales.

Katie and Jeremy are Heartstory Photography, one of Australia’s most-awarded family portrait photography studios. In their guest blog below, they discuss five strategies you should be focusing on in your portrait business right now:

  1. Build community
  2. Call in support
  3. Tweak your systems
  4. Take care of your current clients
  5. Diversify your marketing

Start your journey today by working on these activities, and delve deeper by:

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#photobookjousting at Photobook NZ

The Photobook NZ Festival in March 2018 featured a debate about Instagram’s role in the future of photography publishing. We concluded that while the photo book is the superior format for encountering photographs, Instagram is an invaluable tool for photobook makers and self publishers to promote and sell their books.

This post was inspired by a debate I participated in at the second Photobook NZ Festival in Wellington. We concluded that while Instagram is not the future of photography publishing it is an invaluable tool for photobook makers and self publishers to promote and sell their books. I argued that the photo book is the more superior format for encountering and experiencing photographs due it’s physicality and long term accessibility, and my hot tip was that the hashtag #photobookjousting will get your New Zealand and Australian photo book seen by those that count. Read on for arguments from both sides of the debate …

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