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5 things you should be focusing on in your photography business now

Katie Kolenberg of Heartstory, Australia’s most-awarded family portrait photography studio, outlines 5 strategies you should use in your portrait business now and the reasons why.

This includes the benefits of partnerships, collaborations, and support networks; how to optimise your workflow, how to deliver first class client service; as well as expanding your marketing activities to attract more valuable leads and sales.

Katie and Jeremy are Heartstory Photography, one of Australia’s most-awarded family portrait photography studios. In their guest blog below, they discuss five strategies you should be focusing on in your portrait business right now:

  1. Build community
  2. Call in support
  3. Tweak your systems
  4. Take care of your current clients
  5. Diversify your marketing

Start your journey today by working on these activities, and delve deeper by:

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APS Photobook Competition winners 2021

Meet the winners of the 2021 Australian Photographic Society Photobook Award proudly sponsored by Momento Pro. View their books and learn about the characteristics that made them successful.

Now in its sixth year, the Australian Photographic Society’s (APS) annual Photo Book Awards 2021 attracted a total of 20 entries. While the number of submissions was down on last year (impacted by the extended lockdowns in Victoria, New South Wales and the Australian Capital Territory) the quality of entries was once again very high. Congratulations to the six winners across the Storytelling and Portfolio categories, whose books are outlined below and offer plenty of food for thought for your next creation. 

 

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Eric Ronald on storytelling + albums

Melbourne photographer Eric Ronald has won the AIPP Australian Album of the Year Award in 2017, 2018 and 2019, not only due to his cinematic photography skills, but his careful planning, shooting with intention, and skill in laying out the photos and pages to maximise emotion and tell the full story of the couple’s day. Read on for enlightenment.

Melbourne photographer Eric Ronald has won the AIPP Australian Album of the Year Award in 2017, 2018 and 2019, not only due to his cinematic photography skills, but his careful planning, shooting with intention, and skill in laying out the photos and pages to maximise emotion and tell the full story of the couple’s day. Read on for enlightenment.

This article was written by Peter Eastway and originally published in the AIPP Journal July 2019 edition.

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Host a Camera Club Photobook Competition

Making a photo book extends your creative skills in editing, sequencing, layout and visual storytelling. Establish a photo book prize for your camera club with some help from Momento Pro’s competition guidelines and web template.

If you’re keen to extend the photographic skills and creativity of your camera club members, consider hosting an annual photo book competition. Through the process of transforming a series of photographs into a book, they’ll refine their photo editing skills, learn about sequencing, layout and design, and improve their visual storytelling.

To make setting up a competition an easy process, we’ve created a How To Host A Photobook Competition Guide as well as a Photobook Competition webpage template, and profiled some winners of existing club comps below. If you’re inspired, feel free to hit us up for a voucher prize too.

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