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Because albums should be for forever

This blog post is inspired by two facts: 1. Print is the only photo format guaranteed to be accessible in generations to come, and; 2. People buy what they see. Read on to learn how easy it can be to sell albums to your wedding and portrait clients, and what the best samples to present to them are.

Any printed product will be accessible for longer than any digital file, and it’s important to educate your clients on this fact, so they can keep their personal photos ‘forever’ too. Maybe you’ll have a file in 50 years, but will you have the medium to read and display it? By advising them of the permanence of print you are helping them, and your album sales.

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Wedding albums are better than French Fries

Learn how to design and sell wedding albums at The Album Atelier workshop in Sydney, 24 and 25 June 2017, to increase your profit, reduce your work hours and provide a lasting record that your couples deserve.

 

While many may prefer the family slide night to remain a thing of the past, it’s rare to find people who don’t enjoy flicking through the wedding album of their parents or grandparents to see how they scrubbed up on their special day.  It wasn’t until the arrival of the digital camera that albums were relegated to the status of ‘french fries’ in wedding photography packages, and the upcoming Album Atelier workshop may help reinstate the album to ‘essential’ if your mission is to generate profit, reduce work hours and provide a record that will last for generations.

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Sales tips for portrait photographers

Our entrepreneurial portrait photography customers share their thoughts on how to get your work seen by potential customers, and once you have their attention how you can maximise the return.

It’s hard to cut through the endless flow of communications in our digital driven world, so how do professional portrait photographers get seen by potential customers, and once you have their attention how do you maximise the return? This blog post tackles these questions by drawing from interviews with our entrepreneurial customers and presentations from The Baby Summit 2016.

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Wedding Album design wisdom

Some of our wedding photographers share their wisdom on wedding album design, visual storytelling and the effortless approach to selling photo prints.

This post celebrates the launch of our new Flush Mount Albums, a format that has become increasingly popular with wedding photographers over the past few years. During that time we’ve tested all possible printers, papers and binding options so we can now offer an Australian made inkjet-printed, Cotton Rag album to archival and world-class standards. Not all photographers include an album in their package because they don’t have the time or skills to design them, so we’ve curated a gallery of stunning examples and some words of wisdom to inspire your imagination and sales pitch.

 

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