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How to score a photobook publishing deal

Securing a photo book deal with a major trade publisher is rare but Australian animal photographer, Peter Sharp, did just that. Here he shares his experience for others to learn how to pitch, negotiate and navigate a photo book deal of their own.

Peter Sharp is a Sydney photographer who has printed albums for his animal portrait photography business with Momento Pro for many years. When he shared his desire to publish a photo book, we recognised that his project had legs due it accessible and popular subject matter.

We advised on how he could self publish his book, and also put him in touch with local publishers, professional designers and industry experts. In October 2018 he scored a major publishing deal for Lost but Found, and he kindly shares the details of successfully securing and navigating his way through below.

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Photo books for fine art photographers

New Zealand portrait and fine art photographer explains how she created a limited edition album, softcover photo book and greeting card series for an exhibition catalogue, and to share her work with a larger audience. Read on to learn about photo book editing, pricing and sales.

Catherine Cattanach is a Wellington-based portrait photographer, wife, mother and coffee aficionado, who was named NZIPP Wellington Photographer of the Year 2018 and NZ Creative Photographer of the Year in 2016. Recently she ventured into the world of photo book creation with two stunning publications Eryngyium and Homage. In her interview she reveals the process and valuable lessons from her experience.

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‘Year of the Monkey’ by Formist Editions

We take an inside look at the bespoke publication crafted by Formist Editions and Momento Pro for illustrator Paul Garbett. It’s signature is the unique layflat binding with a striped fore-edge.

 

Just in case you didn’t know, in addition to our standard book range, we also produce custom books in bespoke sizes, cover materials and packaging for publishers, artists,  designers and corporates.

One of our favourites is Year Of The Monkey, a collaboration between illustrator Paul Garbett and Formist Editions, an indy publisher of books and collectibles for lovers of art founded by Mark Gowing.

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Because albums should be for forever

This blog post is inspired by two facts: 1. Print is the only photo format guaranteed to be accessible in generations to come, and; 2. People buy what they see. Read on to learn how easy it can be to sell albums to your wedding and portrait clients, and what the best samples to present to them are.

Any printed product will be accessible for longer than any digital file, and it’s important to educate your clients on this fact, so they can keep their personal photos ‘forever’ too. Maybe you’ll have a file in 50 years, but will you have the medium to read and display it? By advising them of the permanence of print you are helping them, and your album sales.

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