Close

Flush Mount Album

5 things you should be focusing on in your photography business now

Katie Kolenberg of Heartstory, Australia’s most-awarded family portrait photography studio, outlines 5 strategies you should use in your portrait business now and the reasons why.

This includes the benefits of partnerships, collaborations, and support networks; how to optimise your workflow, how to deliver first class client service; as well as expanding your marketing activities to attract more valuable leads and sales.

Katie and Jeremy are Heartstory Photography, one of Australia’s most-awarded family portrait photography studios. In their guest blog below, they discuss five strategies you should be focusing on in your portrait business right now:

  1. Build community
  2. Call in support
  3. Tweak your systems
  4. Take care of your current clients
  5. Diversify your marketing

Start your journey today by working on these activities, and delve deeper by:

(more…)

Eric Ronald on storytelling + albums

Melbourne photographer Eric Ronald has won the AIPP Australian Album of the Year Award in 2017, 2018 and 2019, not only due to his cinematic photography skills, but his careful planning, shooting with intention, and skill in laying out the photos and pages to maximise emotion and tell the full story of the couple’s day. Read on for enlightenment.

Melbourne photographer Eric Ronald has won the AIPP Australian Album of the Year Award in 2017, 2018 and 2019, not only due to his cinematic photography skills, but his careful planning, shooting with intention, and skill in laying out the photos and pages to maximise emotion and tell the full story of the couple’s day. Read on for enlightenment.

This article was written by Peter Eastway and originally published in the AIPP Journal July 2019 edition.

(more…)

The lifetime joy of printed photos

We often forget that photos become more valuable as we age. This photo essay featuring Nonna Connie and her photo collection is a reminder that we should print out what we care about, as photo prints may be your most precious belongings when loved ones are no longer with you.

This is a photo essay that will make your heart melt, and will hopefully inspire you and your clients to print the photos that you care about so you can enjoy them for a lifetime.

“Connie is living testament that we should hold photographs in our hands and celebrate them for as long as we breathe.” – The Beautiful Collective

(more…)

Proven benefits of photo prints

Phototherapy is a field of psychology that encourages interactions with photos to help improve an individual’s well-being, while the theory of haptics concludes that objects we can feel produce a greater emotional response. We’ve delved into the research to pull out some facts, and summarised some of our own findings.

Phototherapy is a field of psychology that encourages people’s interactions with personal and family photos to help them understand themselves better. Haptics is the study of the sense of touch, that believes objects we can feel will produce a greater emotional response. We’ve delved into the research to pull out some facts, and documented some of our own findings, so you can share them with clients to increase their appreciation for prints.

(more…)