A well considered and captured photograph can mean the difference between someone looking at your website or having them sail right by. You’ve only got a split second to grab their attention, so in this blog post we ask Michelle and Hemi Phillips from Patina Photo how to shoot lifestyle and product photos that make people stop and want to look again.
One way to help people fall in love with your photo products is to show them videos that highlight their beauty, their unique features and craftsmanship. To make that easy, we’ve filmed this one for you. The creator is Kiwi wedding and commercial photographer, David Le, and he’s allowing us to make it available to Momento Pro customers to use in your album promotions – until you create your own video of course!
Any printed product will be accessible for longer than any digital file, and it’s important to educate your clients on this fact, so they can keep their personal photos ‘forever’ too. Maybe you’ll have a file in 50 years, but will you have the medium to read and display it? By advising them of the permanence of print you are helping them, and your album sales.
While many may prefer the family slide night to remain a thing of the past, it’s rare to find people who don’t enjoy flicking through the wedding album of their parents or grandparents to see how they scrubbed up on their special day. It wasn’t until the arrival of the digital camera that albums were relegated to the status of ‘french fries’ in wedding photography packages, and the upcoming Album Atelier workshop may help reinstate the album to ‘essential’ if your mission is to generate profit, reduce work hours and provide a record that will last for generations.