Over the last decade traditional book publishers have avoided photographic books because they’re considered a risky return on investment, so unless you can win over an indy publisher, secure a grant, or you’ve got some personal savings, self publishing and crowdfunding is now the most viable solution for realising a photo book project. The good news is that art projects are the most-funded, and our analysis of thirty three Australian and New Zealand photo book crowdfunding campaigns revealed an average of $18,500 in pledges per campaign.
This post was inspired by a debate I participated in at the second Photobook NZ Festival in Wellington. We concluded that while Instagram is not the future of photography publishing it is an invaluable tool for photobook makers and self publishers to promote and sell their books. I argued that the photo book is the more superior format for encountering and experiencing photographs due it’s physicality and long term accessibility, and my hot tip was that the hashtag #photobookjousting will get your New Zealand and Australian photo book seen by those that count. Read on for arguments from both sides of the debate …
Photobook festivals and fairs are now such a fixture of the international photography scene that one could spend their whole year trekking to an event in a different country every week. In March this year, New Zealand, joined the circuit when it hosted the inaugural Photobook New Zealand festival from 11-13 March at Massey University, Wellington. The event was co-presented by a group of Photoforum NZ affiliates with Momento Pro sponsorship, and established and emerging photographers came out in droves, confirming that the production of photo books is alive and well in Aotearoa.
We’ve been producing premium photo books at Momento Pro since 2004, and our focus has always been to provide the best quality printing, binding and materials, as well as good old-fashioned customer service.
We care about using locally produced and environmentally friendly materials wherever possible, and can proudly confirm that our production facility in downtown Chippendale, Sydney, is carbon-neutral.