Catherine Cattanach is a Wellington-based portrait photographer, wife, mother and coffee aficionado, who was named NZIPP Wellington Photographer of the Year 2018 and NZ Creative Photographer of the Year in 2016. Recently she ventured into the world of photo book creation with two stunning publications Eryngyium and Homage. In her interview she reveals the process and valuable lessons from her experience.
On June 10 we hit a record of 10 staff being with us for 10 years – alongside our Managing Director, Geoff Hunt. That’s pretty special and we’re very lucky to have such loyal human beings working for us. We thought you might like to know a little about what they do and what makes them tick.
Over the last decade traditional book publishers have avoided photographic books because they’re considered a risky return on investment, so unless you can win over an indy publisher, secure a grant, or you’ve got some personal savings, self publishing and crowdfunding is now the most viable solution for realising a photo book project. The good news is that art projects are the most-funded, and our analysis of thirty three Australian and New Zealand photo book crowdfunding campaigns revealed an average of $18,500 in pledges per campaign.
This post was inspired by a debate I participated in at the second Photobook NZ Festival in Wellington. We concluded that while Instagram is not the future of photography publishing it is an invaluable tool for photobook makers and self publishers to promote and sell their books. I argued that the photo book is the more superior format for encountering and experiencing photographs due it’s physicality and long term accessibility, and my hot tip was that the hashtag #photobookjousting will get your New Zealand and Australian photo book seen by those that count. Read on for arguments from both sides of the debate …