Close

Promote your business with a book

Print is not dead, and these bespoke corporate publications prove that print can often be a more appropriate and influential format for promotional activities than digital, as long as the individual elements – paper, binding, cover and finishes – are suitable for the purpose of the book and the brand’s values.

Photo books can be used for all kinds of purposes and one application we see more of as the year draws to a close is bespoke publications for corporate promotions. In this blog we look at three examples created for The Woolmark Company, Sony and ENGIE. Each project had its unique brand values and marketing objectives to achieve, which was clearly reflected in the materials they chose to use. Read on to find out why they selected particular sizes, papers and finishes, and the effect they had on the book.

(more…)

Portfolios that are bound to grab attention

There’s an art to crafting a portfolio that captures the essence of a photographer’s work, and makes it stand out from the crowd. NZ photography consultant, Christina Force, and commercial photographer Janyon Boshoff offer advice on how to successfully land new clients and jobs with a curated folio.

To help us figure how to create a portfolio that will grab the attention of agencies and editors, we’ve called upon Auckland-based photography consultant, Christina Force and Sydney-based food and advertising photographer Janyon Boshoff.

(more…)

Preserve your photographs in print

Better Photography editor, Peter Eastway, provides good reason and advice for printing your best photos from recent travels, a personal project or the last year in a book and encourages photographers to consider what their photo legacy is, especially in this age of ‘digital black holes.’

Better Photography editor and AIPP Grand Master of Photography, Peter Eastway, provides good reason and advice for printing your best photos from recent travels, a personal project or the last year in a book and encourages photographers to consider what their photo legacy is, especially in this age of ‘digital black holes.’

(more…)