At Momento Pro, we not only print and bind photo books, we advise on the design and binding that best suits their purpose and budget, as well as ways to fund, launch, promote and sell them. For the inexperienced photo book creator, there are many decisions that will affect the cost and success of your publication. Our aim is to guide you through the maze and help deliver the best outcome for you and your book. Here we outline some projects we worked on in 2019, and the secrets behind their success.
Peter Sharp is a Sydney photographer who has printed albums for his animal portrait photography business with Momento Pro for many years. When he shared his desire to publish a photo book, we recognised that his project had legs due it accessible and popular subject matter.
We advised on how he could self publish his book, and also put him in touch with local publishers, professional designers and industry experts. In October 2018 he scored a major publishing deal for Lost but Found, and he kindly shares the details of successfully securing and navigating his way through below.
The success of a photo book is subjective but at the Australia & New Zealand Photobook Awards the guiding principle is the “fitness for purpose and audience” for every element of the work: the photography, the design, layout, sequencing, text, typography, cover and format. An engaging visual narrative and originality of the concept and design are also vital.
Book awards have already played a significant role in the career of emerging Melbourne photographer Sarah J. Walker. In 2017 she won the Perimeter Small Book Prize. She went on to win the Photobook category of the Australia and New Zealand Photobook Award 2018 with Second Sight – the book published as a result of the Small Book Prize.