On 2 October in Chicago, Momento Pro was awarded the ultimate international print accolade – the Premier Print Awards James H. Mayes Jr. Memorial ‘Best of Show’ – for Middlehurst | Middle Earth, a fine art book we produced for Australian landscape photographer Peter Eastway.
Momento Pro has spent 15 years immersed in photo book printing, learning about people’s publishing experiences in Australia and New Zealand, and making friends with all the services that can help make your book a success.
We’ve also hosted photo book awards since 2011 which give us unique insight and statistics into antipodean photo book publications. In this blog post we share our findings in a simple guide that includes data, questions and topics for you to consider before publishing your photo book.
This blog post complements our Self publishing and crowdfunding a photo book post, by turning our analysis of thirty three successful Australian and New Zealand photo book crowdfunding campaigns into a step-by-step guide on how to set up your own campaign page for success. We’re not fortune tellers so we can guarantee you’ll reach your target but by implementing these suggestions you’ll certainly be in with a better chance.
Over the last decade traditional book publishers have avoided photographic books because they’re considered a risky return on investment, so unless you can win over an indy publisher, secure a grant, or you’ve got some personal savings, self publishing and crowdfunding is now the most viable solution for realising a photo book project. The good news is that art projects are the most-funded, and our analysis of thirty three Australian and New Zealand photo book crowdfunding campaigns revealed an average of $18,500 in pledges per campaign.