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Middlehurst | Middle Earth wins APPA Album Award 2018

‘Middlehurst | Middle Earth’ by Peter Eastway was the winner of the AIPP’s Australian Professional Photography Book Award 2018. We asked Peter how he went from 10,000 shots to 46 impeccably sequenced photos across 88 gigantic pages.

Kudos to Peter Eastway for creating two of the five finalist books in the 2018 AIPP Australian Professional Photography Book Award, but it was his inkjet printed limited edition, Middlehurst | Middle Earth that earned a Gold Distinction and the crown. The judge’s felt it was “an absolute standout … a work of art … a real masterpiece.”  We agree that it was the complete package, with exceptional photography, a simple sophisticated design and production values that did the photographs justice. Read on to learn more about what the judges thought, and how to put together an award-winning photo book from the master himself.

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‘Interview With A Cockatoo (Or Two)’ by Leila Jeffreys

When publishers didn’t take up the offer to produce her bird book, Australian fine-art photographer Leila Jeffreys decided to go it alone and self publish with Momento Pro. She felt that a photo book was an affordable format for her fans that didn’t diminish the value of her fine art prints.

 

Leila Jeffreys is one of a few Australian photographers who is equally adored by fine art collectors as she is by creatives, stylists and the general public. Her striking bird portrait series have universal appeal, and we were delighted to help her produce her first photo book, Interview With A Cockatoo (Or Two). Read on to find out why she self published and what contributed to the books success.

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Self publishing + crowdfunding a photo book

Self publishing and crowdfunding is now the most viable way to realise a photo book, and our review of 33 ANZ photo book crowdfunding campaigns suggests you can attract $20,000 if you set your campaign up right. Read on to explore the options and benefits.

Over the last decade traditional book publishers have avoided photographic books because they’re considered a risky return on investment, so unless you can win over an indy publisher, secure a grant, or you’ve got some personal savings, self publishing and crowdfunding is now the most viable solution for realising a photo book project. The good news is that art projects are the most-funded, and our analysis of thirty three Australian and New Zealand photo book crowdfunding campaigns revealed an average of $18,500 in pledges per campaign.

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