Photo books can be used for all kinds of purposes and one application we see more of as the year draws to a close is bespoke publications for corporate promotions. In this blog we look at three examples created for The Woolmark Company, Sony and ENGIE. Each project had its unique brand values and marketing objectives to achieve, which was clearly reflected in the materials they chose to use. Read on to find out why they selected particular sizes, papers and finishes, and the effect they had on the book.
To help us figure how to create a portfolio that will grab the attention of agencies and editors, we’ve called upon Auckland-based photography consultant, Christina Force and Sydney-based food and advertising photographer Janyon Boshoff.
In an era dominated by social media and digital everything one might question whether it’s still necessary to print a photography portfolio and if so, what are the benefits. Photography consultant, Sally Brownbill and commercial photography studio, Image Workshop, advise on why printed folios have lasting power.
The End refers to the end of Sam’s career as a commercial photographer in London, the Beginning to his new life free from a regular day job, to fatherhood, and a 12-year journey through India to Western Australia. And the Middle refers to The Middle of Somewhere, Sam’s personal photo project that grew into an independently published book that won multiple awards including a Lucie Award 2015, and most recently the People’s Choice for the Australian Photobook of the Year Awards 2015.