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Promote your business with a book

Print is not dead, and these bespoke corporate publications prove that print can often be a more appropriate and influential format for promotional activities than digital, as long as the individual elements – paper, binding, cover and finishes – are suitable for the purpose of the book and the brand’s values.

Photo books can be used for all kinds of purposes and one application we see more of as the year draws to a close is bespoke publications for corporate promotions. In this blog we look at three examples created for The Woolmark Company, Sony and ENGIE. Each project had its unique brand values and marketing objectives to achieve, which was clearly reflected in the materials they chose to use. Read on to find out why they selected particular sizes, papers and finishes, and the effect they had on the book.

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Portfolios that are bound to grab attention

There’s an art to crafting a portfolio that captures the essence of a photographer’s work, and makes it stand out from the crowd. NZ photography consultant, Christina Force, and commercial photographer Janyon Boshoff offer advice on how to successfully land new clients and jobs with a curated folio.

To help us figure how to create a portfolio that will grab the attention of agencies and editors, we’ve called upon Auckland-based photography consultant, Christina Force and Sydney-based food and advertising photographer Janyon Boshoff.

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The power of printed portfolios

We ask photography consultant Sally Brownbill and commercial photography duo, Image Workshop, whether printed portfolios still have a place in the digital era.

 

In an era dominated by social media and digital everything one might question whether it’s still necessary to print a photography portfolio and if so, what are the benefits. Photography consultant, Sally Brownbill and commercial photography studio, Image Workshop, advise on why printed folios have lasting power.

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