5 things you should be focusing on in your photography business now

Katie Kolenberg of Heartstory, Australia’s most-awarded family portrait photography studio, outlines 5 strategies you should use in your portrait business now and the reasons why.

This includes the benefits of partnerships, collaborations, and support networks; how to optimise your workflow, how to deliver first class client service; as well as expanding your marketing activities to attract more valuable leads and sales.

Katie and Jeremy are Heartstory Photography, one of Australia’s most-awarded family portrait photography studios. In their guest blog below, they discuss five strategies you should be focusing on in your portrait business right now:

  1. Build community
  2. Call in support
  3. Tweak your systems
  4. Take care of your current clients
  5. Diversify your marketing

Start your journey today by working on these activities, and delve deeper by:


How to video albums for your promotions

Help people fall in love with your products by showing them videos that present the album or book features. We’ve filmed one for you to use and also provided a quick guide on how to create a product video.

One way to help people fall in love with your photo products is to show them videos that highlight their beauty, their unique features and craftsmanship. To make that easy, we’ve filmed this one for you. The creator is Kiwi wedding and commercial photographer, David Le, and he’s allowing us to make it available to Momento Pro customers to use in your album promotions – until you create your own video of course!


APS Photobook Competition winners 2019

Meet the winners of the Australian Photographic Society Photobook Competition 2019. In this blog post we profile the books, their creators and why the judges selected them. Enter the 2020 competition by 21 August to be in the running for $1500 in cash and Momento Pro voucher prizes.

If you’d like to test out your photo book design skills, the Australian Photographic Society Photobook Competition is accepting entries until 21 August 2020. The comp is open to Australian Photographic Society and Australian camera club members, and entry is free. You simply need to submit a physical copy and an entry form and you could be in the running for $1500 in prizes including $500 cash from the APS Print Group and $1,000 worth of vouchers from Momento Pro.


Five publishing success stories from 2019

A case study of five antipodean photo books successfully published in 2019 with assistance from Momento Pro: ‘Intuitive Eating’ by Jana Brunclikova; ‘Loud & Luminous 2019’; ‘Farewell Angelina’ by Anna D’Addario; ‘Pelci Manor’ by Sarah J. Walker; and ‘Lost But Found’ by Peter Sharp.

At Momento Pro, we not only print and bind photo books, we advise on the design and binding that best suits their purpose and budget, as well as ways to fund, launch, promote and sell them. For the inexperienced photo book creator, there are many decisions that will affect the cost and success of your publication. Our aim is to guide you through the maze and help deliver the best outcome for you and your book. Here we outline some projects we worked on in 2019, and the secrets behind their success.