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#photobookjousting at Photobook NZ

The Photobook NZ Festival in March 2018 featured a debate about Instagram’s role in the future of photography publishing. We concluded that while the photo book is the superior format for encountering photographs, Instagram is an invaluable tool for photobook makers and self publishers to promote and sell their books.

This post was inspired by a debate I participated in at the second Photobook NZ Festival in Wellington. We concluded that while Instagram is not the future of photography publishing it is an invaluable tool for photobook makers and self publishers to promote and sell their books. I argued that the photo book is the more superior format for encountering and experiencing photographs due it’s physicality and long term accessibility, and my hot tip was that the hashtag #photobookjousting will get your New Zealand and Australian photo book seen by those that count. Read on for arguments from both sides of the debate …

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Meet our bookbinder Marty: 20 years strong

Bookbinding became a popular arts practice in the mid 15th century when the printing press was invented, and Germany was home to the best craftsmen. Our binder Marty, was trained by his German father-in-law and has now been binding for 20 years.

Next month Martin Penny has been binding books for 20 years, which means about half a million books have passed through his hands! We’re proud to say that for ten of those years he’s been running our bindery at Momento Pro, and he still treats every book like it’s the most important book on the planet. Here’s Marty’s story …

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Books for photographers + photo collectives

Experience the finer details of portfolios we’ve recently printed for photographer Simon Harsent and Sydney-based artist collective, Photoplay Photography.

Before we get too far into the year we thought it timely to feature some of the portfolios we’ve printed for photographers and photography collectives in recent months. Getting your work seen is one of the biggest challenges for photographers today, and a beautifully edited selection of images in a book could make all the difference. Get inspired to create your fresh folio with some help from Simon Harsent, and Photoplay.

 

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Promote your business with a book

Print is not dead, and these bespoke corporate publications prove that print can often be a more appropriate and influential format for promotional activities than digital, as long as the individual elements – paper, binding, cover and finishes – are suitable for the purpose of the book and the brand’s values.

Photo books can be used for all kinds of purposes and one application we see more of as the year draws to a close is bespoke publications for corporate promotions. In this blog we look at three examples created for The Woolmark Company, Sony and ENGIE. Each project had its unique brand values and marketing objectives to achieve, which was clearly reflected in the materials they chose to use. Read on to find out why they selected particular sizes, papers and finishes, and the effect they had on the book.

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