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Because albums should be for forever

This blog post is inspired by two facts: 1. Print is the only photo format guaranteed to be accessible in generations to come, and; 2. People buy what they see. Read on to learn how easy it can be to sell albums to your wedding and portrait clients, and what the best samples to present to them are.

Any printed product will be accessible for longer than any digital file, and it’s important to educate your clients on this fact, so they can keep their personal photos ‘forever’ too. Maybe you’ll have a file in 50 years, but will you have the medium to read and display it? By advising them of the permanence of print you are helping them, and your album sales.

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How to set up a crowdfunding campaign

A step-by-step guide on how to set up your own photobook crowdfunding campaign for maximum success. Learn about the best campaign length and Rewards to offer, how to produce a good video on a budget, and how to schedule a campaign that rocks.

This blog post complements our Self publishing and crowdfunding a photo book post, by turning our analysis of thirty three successful Australian and New Zealand photo book crowdfunding campaigns into a step-by-step guide on how to set up your own campaign page for success. We’re not fortune tellers so we can guarantee you’ll reach your target but by implementing these suggestions you’ll certainly be in with a better chance.

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Self publishing + crowdfunding a photo book

Self publishing and crowdfunding is now the most viable way to realise a photo book, and our review of 33 ANZ photo book crowdfunding campaigns suggests you can attract $20,000 if you set your campaign up right. Read on to explore the options and benefits.

Over the last decade traditional book publishers have avoided photographic books because they’re considered a risky return on investment, so unless you can win over an indy publisher, secure a grant, or you’ve got some personal savings, self publishing and crowdfunding is now the most viable solution for realising a photo book project. The good news is that art projects are the most-funded, and our analysis of thirty three Australian and New Zealand photo book crowdfunding campaigns revealed an average of $18,500 in pledges per campaign.

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#photobookjousting at Photobook NZ

The Photobook NZ Festival in March 2018 featured a debate about Instagram’s role in the future of photography publishing. We concluded that while the photo book is the superior format for encountering photographs, Instagram is an invaluable tool for photobook makers and self publishers to promote and sell their books.

This post was inspired by a debate I participated in at the second Photobook NZ Festival in Wellington. We concluded that while Instagram is not the future of photography publishing it is an invaluable tool for photobook makers and self publishers to promote and sell their books. I argued that the photo book is the more superior format for encountering and experiencing photographs due it’s physicality and long term accessibility, and my hot tip was that the hashtag #photobookjousting will get your New Zealand and Australian photo book seen by those that count. Read on for arguments from both sides of the debate …

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