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How to set up a photo book crowdfunding campaign

A step-by-step guide on how to set up your own photobook crowdfunding campaign for maximum success. Learn about the best campaign length and Rewards to offer, how to produce a good video on a budget, and how to schedule a campaign that rocks.

This blog post complements our Self publishing and crowdfunding a photo book post, by turning our analysis of thirty three successful Australian and New Zealand photo book crowdfunding campaigns into a step-by-step guide on how to set up your own campaign page for success. We’re not fortune tellers so we can guarantee you’ll reach your target but by implementing these suggestions you’ll certainly be in with a better chance.

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Self publishing + crowdfunding a photo book

Self publishing and crowdfunding is now the most viable way to realise a photo book, and our review of 33 ANZ photo book crowdfunding campaigns suggests you can attract $20,000 if you set your campaign up right. Read on to explore the options and benefits.

Over the last decade traditional book publishers have avoided photographic books because they’re considered a risky return on investment, so unless you can win over an indy publisher, secure a grant, or you’ve got some personal savings, self publishing and crowdfunding is now the most viable solution for realising a photo book project. The good news is that art projects are the most-funded, and our analysis of thirty three Australian and New Zealand photo book crowdfunding campaigns revealed an average of $18,500 in pledges per campaign.

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