The success of a photo book is subjective but at the Australia & New Zealand Photobook Awards the guiding principle is the “fitness for purpose and audience” for every element of the work: the photography, the design, layout, sequencing, text, typography, cover and format. An engaging visual narrative and originality of the concept and design are also vital.
Great layout and page design is not intuitive, a fact that has been proven by thousands of books that have passed through Momento’s print facility. We see many good designs but many would also benefit from using a few design fundamentals.
While photographers are more visually literate than most, the ability to compose within the frame of a photograph doesn’t always translate to composition within the frame of a double page spread, but if you want to create the most effective photo book, good design is critical. Depending on the purpose and budget for your book you can choose to design it yourself, or seek assistance from a professional. In either case, the design should always be driven by the purpose and intention of your book.