This blog post complements our Self publishing and crowdfunding a photo book post, by turning our analysis of thirty three successful Australian and New Zealand photo book crowdfunding campaigns into a step-by-step guide on how to set up your own campaign page for success. We’re not fortune tellers so we can guarantee you’ll reach your target but by implementing these suggestions you’ll certainly be in with a better chance.
Over the last decade traditional book publishers have avoided photographic books because they’re considered a risky return on investment, so unless you can win over an indy publisher, secure a grant, or you’ve got some personal savings, self publishing and crowdfunding is now the most viable solution for realising a photo book project. The good news is that art projects are the most-funded, and our analysis of thirty three Australian and New Zealand photo book crowdfunding campaigns revealed an average of $18,500 in pledges per campaign.
This post was inspired by a debate I participated in at the second Photobook NZ Festival in Wellington. We concluded that while Instagram is not the future of photography publishing it is an invaluable tool for photobook makers and self publishers to promote and sell their books. I argued that the photo book is the more superior format for encountering and experiencing photographs due it’s physicality and long term accessibility, and my hot tip was that the hashtag #photobookjousting will get your New Zealand and Australian photo book seen by those that count. Read on for arguments from both sides of the debate …
Before we get too far into the year we thought it timely to feature some of the portfolios we’ve printed for photographers and photography collectives in recent months. Getting your work seen is one of the biggest challenges for photographers today, and a beautifully edited selection of images in a book could make all the difference. Get inspired to create your fresh folio with some help from Simon Harsent, and Photoplay.