Every year the Australian Institute of Professional Photography (AIPP) hosts the Australian Professional Photography Awards (APPA), which has included a Book category since 2005. Momento Pro has been a proud sponsor of the Book award since 2006 and we’ve had the good fortune of sitting in on the judging every year. Below is a visual history of the 13 winners to date, a showcase of the 2018 entrants and winner, and a link to the full judging video. Keep your eye out for the sequel for the Album Award category in coming weeks.
If you want a book that’s truly unique you can go off grid and produce a totally custom edition, with non-standard sizing, cover material, binding styles, paper and packaging. Be aware though that you have expensive taste, and we’ll need a tad more time to do some tests to ensure that the everything meets our high quality expectations!
Earlier this year we were honoured to produce a limited edition for photographer Jesse Marlow titled Anything Can Happen and Probably Will. Jesse is an internationally awarded street photographer who has published numerous books including, Don’t Just Tell Them, Show Them, with Melbourne independent art book publisher M.33.
This blog post complements our Self publishing and crowdfunding a photo book post, by turning our analysis of thirty three successful Australian and New Zealand photo book crowdfunding campaigns into a step-by-step guide on how to set up your own campaign page for success. We’re not fortune tellers so we can guarantee you’ll reach your target but by implementing these suggestions you’ll certainly be in with a better chance.
Over the last decade traditional book publishers have avoided photographic books because they’re considered a risky return on investment, so unless you can win over an indy publisher, secure a grant, or you’ve got some personal savings, self publishing and crowdfunding is now the most viable solution for realising a photo book project. The good news is that art projects are the most-funded, and our analysis of thirty three Australian and New Zealand photo book crowdfunding campaigns revealed an average of $18,500 in pledges per campaign.