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How to score a photobook publishing deal

Securing a photo book deal with a major trade publisher is rare but Australian animal photographer, Peter Sharp, did just that. Here he shares his experience for others to learn how to pitch, negotiate and navigate a photo book deal of their own.

Peter Sharp is a Sydney photographer who has printed albums for his animal portrait photography business with Momento Pro for many years. When he shared his desire to publish a photo book, we recognised that his project had legs due it accessible and popular subject matter.

We advised on how he could self publish his book, and also put him in touch with local publishers, professional designers and industry experts. In October 2018 he scored a major publishing deal for Lost but Found, and he kindly shares the details of successfully securing and navigating his way through below.

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Because albums should be for forever

This blog post is inspired by two facts: 1. Print is the only photo format guaranteed to be accessible in generations to come, and; 2. People buy what they see. Read on to learn how easy it can be to sell albums to your wedding and portrait clients, and what the best samples to present to them are.

Any printed product will be accessible for longer than any digital file, and it’s important to educate your clients on this fact, so they can keep their personal photos ‘forever’ too. Maybe you’ll have a file in 50 years, but will you have the medium to read and display it? By advising them of the permanence of print you are helping them, and your album sales.

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Sales tips for portrait photographers

Our entrepreneurial portrait photography customers share their thoughts on how to get your work seen by potential customers, and once you have their attention how you can maximise the return.

It’s hard to cut through the endless flow of communications in our digital driven world, so how do professional portrait photographers get seen by potential customers, and once you have their attention how do you maximise the return? This blog post tackles these questions by drawing from interviews with our entrepreneurial customers and presentations from The Baby Summit 2016.

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Wedding Album design wisdom

Some of our wedding photographers share their wisdom on wedding album design, visual storytelling and the effortless approach to selling photo prints.

This post celebrates the launch of our new Flush Mount Albums, a format that has become increasingly popular with wedding photographers over the past few years. During that time we’ve tested all possible printers, papers and binding options so we can now offer an Australian made inkjet-printed, Cotton Rag album to archival and world-class standards. Not all photographers include an album in their package because they don’t have the time or skills to design them, so we’ve curated a gallery of stunning examples and some words of wisdom to inspire your imagination and sales pitch.

 

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